The Local Direct Premium is a section designed to support the local community whereby an own can be contacted through out site and you can make arrangements for a stay. These arrangements are for highly exclusive properties where the owner wishes to pre-screen and know the renter a little better than with Airbnb. As nice as this sounds, the value works both ways as many of our premium property owners and their guests form long term relationships, sharing the joy of the properties with family over years. It’s a better more exclusive system.